Reflecting on rum and beer ads, Stephen McAlpine writes:
Our role is to build such thick communities in the power of God’s Spirit that people steeped in the secular social imaginary look on wistfully and say “Those Christians know how to have a good time.”
Our role is to build such attractive narratives of meaning that Christians not only know that God’s community is where they should be, but they want to be there too.
And in the midst of what appears to be rapid and dislocating decline in the Western narrative (and for those who pooh-pooh the idea of narratives of decline, my response is “show me the money!”), we have the option of creating counter narratives that locate people in places they’d rather be. Places of safety and refuge.
Places of forgiveness and possibility. Places where the God who upholds the cause of the weak is honoured, in the face of the cultural gods who oppress the weak and silence the marginalised.
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